Natural Health Products (NHP)/Supplements

Natural Health Products (NHP)/Supplements

Expert NHP Licensing, Formulation & Compliance Support for the Canadian Market

In Canada, any natural health product (NHP) — including supplements, herbal remedies, vitamins, probiotics, and traditional medicines — must receive a valid Natural Product Number (NPN) from Health Canada’s Natural and Non-prescription Health Products Directorate (NNHPD) before it can be legally sold or marketed. Regulatory compliance also includes finished product specifications, formulation assessment, lab testing coordination, and GMP site licensing to support safe and compliant manufacturing and distribution.

GNHP Consulting provides end-to-end regulatory consulting for NHP and supplement companies, from developmental strategy to regulatory submission and post-licensing support — helping you navigate the Natural Health Products Regulations (NHPR) with clarity, precision, and confidence.

What Are Natural Health Products (NHPs)?

Natural Health Products in Canada include:

  • Vitamins, minerals, enzymes, probiotics
  • Herbal and botanical remedies
  • Traditional medicines
  • Homeopathic medicines
  • Functional nutritional supplements

Before any product can be sold in Canada, it must have a valid NPN on the label, demonstrating that the product has been reviewed and authorized by Health Canada.

Canadian Regulatory Requirements for NHPs

Product Licensing (NPN)

A product licence — evidenced by an eight-digit NPN — must be obtained prior to marketing. Health Canada reviews submissions for safety, potency, and efficacy based on evidence such as ingredient monographs, clinical data, traditional use sources, and scientific literature.

Eligibility & Classification

Before preparing an application, it is essential to confirm that your product meets the NHPR definition of an NHP. This includes evaluating:

  • Medicinal and non-medicinal ingredient lists
  • Intended use and health claims
  • Dosage form and route of administration

Incorrect classification is a major reason for submission delays or refusals.

Finished Product Specifications

Health Canada may request Finished Product Specifications as part of the submission or upon inquiry. These include documented tests and standards for purity, composition, stability, and identity that demonstrate that your product meets defined quality parameters.

Labeling & Claims Compliance

Labels must comply with regulations, including:

  • NPN display
  • Ingredient and dosage statements
  • Recommended use and caution statements
  • Bilingual (English/French) formatting

Non-compliant labeling is a top cause of regulatory refusals.

Site Licensing & GMP

If your product is manufactured, packaged, labelled, or imported into Canada, the associated site(s) must be licensed and compliant with Good Manufacturing Practices (GMP). Compliance demonstrates consistent product quality, good documentation practices, and a robust quality management system.

How GNHP Consulting Supports Your NHP Project

We offer a complete regulatory compliance package tailored to NHPs/supplements — from concept to regulatory readiness and beyond.

Product Development & Formulation Review

  • Product concept assessment
  • Formulation optimization with regulatory alignment
  • Ingredient compliance checks against NHP standards
  • Evidence strategy for intended use and claims

This ensures your product stands the best chance of a positive regulatory outcome.

Finished Product Specifications & Lab Testing Coordination

  • Preparation of finished product specification documentation
  • Coordination with analytical laboratories for required tests
  • Quality-focused evaluation of test results and regulatory readiness

We help you streamline quality, compliance, and documentation — essential for NPN success.

Regulatory Submission Preparation & NPN Application

  • Complete NPN submission dossier preparation
  • Attestation drafting and evidence compilation
  • Submission via Health Canada’s NHP Online System
  • Management of correspondence and Information Requests (IRNs)

We prepare submissions that meet regulatory expectations and reduce deficiency risk.

Label & Claims Compliance Review

  • Bilingual label review
  • Claim support documentation
  • Risk statement verification
  • Pre-submission label compliance check

Proper labeling dramatically improves the likelihood of approval and marketplace acceptance.

 Site Licensing & GMP Support

  • Site licence application preparation
  • Guidance on GMP documentation and quality systems
  • Support for inspections and compliance verification

We help you achieve site readiness for manufacturing, packaging, labelling, and importing activities.

Common Reasons NPN Applications Are Delayed
  • Improper product classification
  • Unsupported claims
  • Ingredient compliance issues
  • Incomplete specifications
  • Non-compliant labeling
  • Missing testing documentation

We help identify these risks before submission.

Who We Support

We work with:

  • US, International brands entering the Canadian market
  • Canadian Startups launching new Natural health products/supplements
  • Amazon and e-commerce sellers whose products require regulatory alignment
  • Manufacturers, packagers, and importers requiring site licensing
  • Companies addressing application refusals or deficiency notices

If you’re unsure whether your product requires licensing or how to proceed, we can begin with a regulatory classification review.

Book Your Regulatory Strategy Consultation

Why Companies Choose GNHP Consulting

GNHP Consulting combines regulatory expertise with practical execution and industry insight:

  • Deep understanding of Health Canada’s NHP regulatory framework
  • End-to-end support from formulation to market entry
  • Structured submission strategies and evidence planning
  • Responsive coordination with NNHPD processes
  • Minimization of delays and common submission pitfalls

We help you move forward with compliance confidence and operational clarity.

Start Your NHP Regulatory Pathway with Confidence

Selling supplements and NHPs in Canada without the appropriate NPN and compliance framework can lead to refusals, delays, or marketplace restrictions. Our team can help you secure regulatory approval and launch your products successfully.

Book an NHP Regulatory Consultation

Faq`s

Frequently Asked Questions
About Natural Health Product (NHP)/Supplements Licensing in Canada

I want to sell a Natural Health Product/Supplement in Canada. What do I have to do?

To legally sell a Natural Health Product (NHP) in Canada, you must first obtain a product licence from Health Canada. This involves submitting a Product Licence Application (PLA) to the Natural and Non-prescription Health Products Directorate (NNHPD).

Health Canada will review your product's ingredients, dosage form, recommended use, safety, efficacy, and quality information. Once approved, your product will receive a Natural Product Number (NPN) or a DIN-HM for homeopathic medicines.

Without an NPN or DIN-HM, your product cannot be legally marketed, advertised, imported, or sold in Canada.

GNHP Consulting can guide you through the entire NPN licensing process, from formulation review to final approval.

What is the process for importing a Natural Health Product/Supplement into Canada?

Importing an NHP into Canada requires more than simply shipping products across the border. Importers must ensure that:

  • The product has a valid NPN or DIN-HM.
  • Manufacturing facilities comply with Good Manufacturing Practices (GMPs).
  • Canadian labelling requirements are met.
  • Appropriate quality assurance procedures are in place.
  • The importer complies with applicable Health Canada requirements.

Many imported products require regulatory assessment before entering the Canadian market.

GNHP Consulting helps international manufacturers and Canadian importers navigate Health Canada requirements and market entry strategies.

Can I market my product without an NPN or DIN-HM?

No.

Under the Natural Health Products Regulations, all Natural Health Products sold in Canada must have a valid Natural Product Number (NPN) or DIN-HM issued by Health Canada.

Selling or advertising an unlicensed NHP may result in enforcement actions, product seizures, stop-sale orders, or other compliance measures.

Before launching your product, it is essential to confirm that all licensing requirements have been met.

Need help determining whether your product requires an NPN? Contact GNHP Consulting for a regulatory assessment.

Do I need quality testing for my Natural Health Products/Supplements?

Yes.

Health Canada requires NHPs to meet established quality standards. Depending on the product and ingredients involved, quality requirements may include:

  • Identity testing
  • Potency testing
  • Microbial testing
  • Heavy metals analysis
  • Stability studies
  • Product specifications

Manufacturers and importers must maintain evidence demonstrating that products consistently meet quality requirements.

GNHP Consulting can help determine the testing requirements appropriate for your product category and regulatory pathway.

How long does Health Canada take to approve an NHP application?

Approval timelines depend on the complexity of the application.

Typical NNHPD service standards include:

  • Class I applications: Approximately 60 days
  • Class II applications: Approximately 90 days
  • Class III applications: Approximately 180 days or longer

Applications that contain deficiencies, unsupported claims, or ingredient issues may require additional review time.

Working with experienced regulatory professionals can help minimize delays and improve the likelihood of a successful first submission.

Are creams, shampoos, toothpastes, and similar products considered Natural Health Products?

Not always.

Product classification in Canada depends on:

  • Product ingredients
  • Intended use
  • Claims made on labels and marketing materials
  • Route of administration

A cream, toothpaste, or shampoo may be classified as:

  • A cosmetic
  • A Natural Health Product
  • A non-prescription drug
  • A medical device

Determining the correct classification is often one of the most important regulatory decisions for a company.

GNHP Consulting specializes in Health Canada product classification assessments to help businesses choose the correct regulatory pathway.

What are the Health Canada fees for NHP product licence and site licence applications?

Currently, Health Canada does not charge government review fees for Product Licence Applications (PLAs) or Site Licence Applications (SLAs) for Natural Health Products.

However, businesses should budget for:

  • Regulatory consulting services
  • Quality and laboratory testing
  • Label reviews
  • Scientific evidence preparation
  • GMP compliance activities
  • Translation and packaging updates

The total cost of bringing a product to market depends on product complexity and regulatory requirements.

What is a Quality Assurance Person (QAP)?

A Quality Assurance Person (QAP) is responsible for ensuring that Natural Health Products are manufactured, packaged, labelled, imported, stored, and distributed in compliance with Good Manufacturing Practices (GMPs).

The QAP oversees quality systems and verifies that products meet established specifications before release for sale.

For many companies, having access to qualified quality assurance support is a critical component of regulatory compliance.

GNHP Consulting provides Quality Assurance and GMP support services to Natural Health Product companies across Canada.

How do Health Canada regulations affect my manufacturer or supplier?

Manufacturers, packagers, labellers, and importers involved in the production of Natural Health Products must comply with Canadian GMP requirements.

If your products are manufactured outside Canada, Health Canada expects importers to verify that foreign facilities meet Canadian GMP standards or equivalent requirements.

Failure to maintain adequate supplier qualification and GMP documentation can delay product licensing and market access.

GNHP Consulting assists companies with supplier qualification, GMP assessments, and regulatory compliance strategies.

How can I find out whether an ingredient is acceptable to Health Canada?

Health Canada maintains the Natural Health Products Ingredients Database (NHPID), which contains information on medicinal and non-medicinal ingredients commonly used in NHPs.

However, determining ingredient acceptability often involves more than simply checking the database. Factors such as dosage, route of administration, ingredient source, intended use, and supporting evidence can affect whether an ingredient will be accepted.

GNHP Consulting can conduct ingredient assessments and identify potential regulatory concerns before submission.

How can I verify whether a Natural Health Product is licensed in Canada?

Consumers, retailers, and distributors can search Health Canada's Licensed Natural Health Products Database (LNHPD) to verify whether a product has been authorized for sale.

The database allows searches by:

  • Product name
  • NPN or DIN-HM
  • Company name
  • Medicinal ingredient
  • Intended use

Checking the LNHPD is the fastest way to confirm whether a product is currently licensed in Canada.

Need Help Navigating Health Canada Requirements?

Whether you're launching a new Natural Health Product, importing products into Canada, evaluating ingredients, obtaining an NPN, or addressing compliance challenges, GNHP Consulting provides expert regulatory support tailored to your business.

Contact GNHP Consulting today to discuss your project and accelerate your path to market.